中新网评:用饮料“注水”的坚果礼盒,冲淡的不只是年味
Zhong Guo Xin Wen Wang·2026-02-04 09:07

Group 1 - A significant portion of a nut gift box marketed as 958 grams consists of beverages, with only 33 grams being actual nuts, leading to consumer dissatisfaction and questioning of the product's value [1] - Multiple brands are reportedly using a similar strategy, where non-nut snacks and drinks make up more than half of the contents in nut gift boxes, creating a misleading perception of value [1][2] - This practice is not an isolated incident but part of a broader trend where brands intentionally obscure key information to enhance perceived product weight and appeal, undermining consumer trust [2][3] Group 2 - The marketing strategy of including heavy beverages to inflate the weight of gift boxes is seen as a calculated move that could damage long-term consumer trust in holiday gift products [2] - Legal frameworks such as the Consumer Rights Protection Law and the Anti-Unfair Competition Law prohibit misleading advertising and require businesses to provide truthful and comprehensive information about their products [3] - There is a call for clearer display rules on e-commerce platforms to prevent the mixing of concepts like "nuts," "snacks," and "mixed packs," ensuring consumers are not misled [3]

中新网评:用饮料“注水”的坚果礼盒,冲淡的不只是年味 - Reportify