Concha y Toro buys majority of France’s Maison Mirabeau

Core Insights - Viña Concha y Toro has acquired a majority stake in French wine producer Maison Mirabeau through its subsidiary VCT Europe, although the financial terms of the deal remain undisclosed [1] - The acquisition is seen as a strategic move to enhance global distribution and market presence for Maison Mirabeau, which currently sells to over 40 markets worldwide [2][3] Group 1: Acquisition Details - The acquisition was executed through VCT Europe, which covers the UK, Ireland, mainland Europe, and the Nordic countries [1] - The size of the stake acquired has not been disclosed, and the transaction is subject to regulatory approval [2] Group 2: Management and Strategic Vision - Eduardo Guilisasti, CEO of Viña Concha y Toro, emphasized that the deal is "much more than a strategic investment," aiming to expand Maison Mirabeau's international recognition while preserving its unique identity [3] - Stephen Cronk will remain as CEO of Maison Mirabeau, and he expressed that joining Concha y Toro will help accelerate commercial momentum and environmental objectives [4] - Jeany Cronk will continue as brand representative and creative advisor, maintaining her role in the marketing commission at the Wines of Provence [5] Group 3: Synergies and Future Plans - The two companies are expected to benefit from strong strategic synergies, sharing common values and a commitment to quality and sustainability [5] - VCT Europe manages several brands, including Casillero del Diablo and Trivento, indicating a robust portfolio that can support Maison Mirabeau's growth [5]