四川省政协委员为四川历史经典产业“老树发新芽”献智出力

Group 1: Traditional Industries Development - The "14th Five-Year Plan" emphasizes the optimization and enhancement of traditional industries in China, with Sichuan planning to promote high-quality development in historical industries such as liquor and silk during this period [1] - Sichuan silk industry faces challenges including insufficient raw material supply, relying on external sources for silkworms and cocoons, and the need for labor-saving machinery to address these issues [1] - To enhance the silk industry, there is a call for stronger brand development, cultural exploration, and product innovation targeting younger consumers while also catering to older demographics through tailored marketing strategies [1] Group 2: Sichuan Liquor Industry - The Sichuan liquor industry, particularly the strong aroma type, is recognized as a competitive advantage, but it also requires targeted efforts to develop diverse aroma products and low-alcohol options appealing to younger consumers [1] - There is a recommendation to promote Sichuan liquor culture globally through various media formats and to integrate the liquor industry with well-known cultural and tourism resources in Sichuan [1] - Systemic challenges for the internationalization of Sichuan liquor include cultural recognition barriers, international trade barriers, and outdated marketing systems, with suggestions for government support in establishing overseas experience centers and developing international standards [2]