米其林主厨+本地化年菜套餐热销 盒马今年携手米其林主厨共创年菜

Core Insights - The core focus of the article is on the rising popularity of "spicy crab" as a new trend in Chinese New Year meals in Nanjing, driven by Hema's collaboration with renowned chefs to create easy-to-prepare festive dishes [1][6]. Group 1: Sales and Consumer Trends - Hema's "封神" series of New Year dishes has seen a sales increase of 116% since its launch, with spicy crab and grilled pepper bass being the most popular items [6]. - Consumer research indicates that families prepare an average of 3.3 large meals during the Spring Festival, with nearly 90% preferring hometown flavors and over 80% willing to try creative dishes [5][6]. Group 2: Culinary Innovation - Hema has partnered with four celebrity chefs to recreate popular dishes from a food variety show, making them accessible for home cooking [5][6]. - The company has innovated cooking techniques, such as introducing a bubble system in oil frying to replicate the delicate cooking methods used by chefs, ensuring consistent quality in mass production [9]. Group 3: Local and Regional Offerings - In addition to the "封神" series, Hema has introduced various regional dishes, including "八宝糯米蒸红膏蟹" and "东北炖大鹅," catering to diverse consumer tastes [11]. - Hema has also focused on local Nanjing cuisine by offering traditional dishes in gift boxes, appealing to the nostalgia of local residents [12].