智通财经网·2026-02-04 10:33Core Insights - The global tablet panel shipments are projected to reach nearly 300 million units in 2025, representing a year-on-year growth of 13.9%, driven by the dual scenarios of tablets and similar devices [1] - The tablet market is undergoing structural adjustments due to rising storage costs, which are evolving from temporary disturbances to significant structural variables affecting industry dynamics and competition [10][11] Group 1: Market Growth and Trends - In Q4 2025, global tablet panel shipments are expected to be approximately 75.3 million units, showing a year-on-year increase of about 20.9% but a quarter-on-quarter decline of about 0.9% [1] - The growth in 2025 is attributed to three main factors: technological upgrades, scenario expansion, and policy drivers [1] - The demand for similar tablets is projected to reach around 140 million units in 2025, with a year-on-year growth of 20.8%, accounting for approximately 46.1% of the overall market [1] Group 2: Technology and Competitive Landscape - Oxide LCD is gradually replacing LTPS in the mid-range market, with global shipments of Oxide LCD panels expected to reach about 19.7 million units in 2025, a year-on-year increase of 30.6% [5] - LTPS LCD shipments are projected to be around 24.1 million units in 2025, reflecting a significant year-on-year growth of 31.6%, primarily driven by national subsidy policies [5] - The competitive landscape is evolving towards a dual-track development of "platformization vs. specialization," with full-stack technical capabilities becoming a competitive moat for leading manufacturers [7][8] Group 3: Key Players and Market Share - BOE is expected to maintain its leadership with approximately 139.1 million units shipped in 2025, holding a market share of 46.7% [9] - CSOT is experiencing rapid growth, with shipments increasing by 123.1% year-on-year to nearly 40 million units [9] - Other notable players include Innolux and LGD, with shipments of 31.8 million and 27.3 million units respectively, reflecting year-on-year growth of 21.3% and 2.5% [9] Group 4: Future Outlook and Challenges - The tablet industry is anticipated to face cost pressures in 2026 due to rising storage device prices, leading to a cautious market environment and potential adjustments in shipment targets [10][11] - The focus will shift from mere shipment expansion to capabilities in cost control, product structure optimization, and deepening application scenarios [11] - Manufacturers with scale advantages, supply chain collaboration, and product mix adjustment capabilities are expected to solidify their leading positions in the upcoming adjustment cycle [11]