Group 1 - The outbound tourism market in China is recovering, with its scale nearly returning to 2019 levels, but the nature and structure of travel have significantly changed, shifting towards experiential consumption rather than shopping [1] - The China Industrial and Commercial Bank (ICBC) launched a co-branded credit card with Mastercard and the European Travel Commission to facilitate smoother travel experiences for tourists, supporting payments in multiple currencies without foreign exchange fees [1] - The spending habits of Chinese tourists are evolving, with the proportion of shopping in their average expenditure in the UK dropping from 39% in 2019 to an expected 21% by 2025, indicating a preference for immersive local experiences [1] Group 2 - The "14th Five-Year Plan" emphasizes expanding high-level opening-up and enhancing cooperation in tourism, which is a key area for China's international engagement [2] - The ICBC European travel credit card aims to provide a secure payment tool for Chinese tourists and businesses, supporting deeper cultural and tourism cooperation between China and Europe [2]
中国出境游消费模式更新,“旅游+金融”勾勒服务新图景