US Cotton Trust Protocol names new co-directors

Core Insights - The US Cotton Trust Protocol is enhancing its leadership structure to strengthen its sustainability program and traceability platform in the cotton market [4] Leadership Appointments - Marjory Walker and Liz Hershfield have been appointed as co-directors to oversee operational and market development aspects of the Trust Protocol [1][3] - Walker will manage operational aspects, including standards, assurance, and communications, while Hershfield will lead global market development and supply chain activities [1][3] Responsibilities and Focus Areas - Walker's role includes managing the verification process and updating standards to incorporate regenerative practices, emphasizing risk management and stakeholder engagement [2] - Hershfield will focus on maintaining compliance across the supply chain and enhancing engagement with mills, brands, and retailers, linking sustainability efforts to value for program members [3] Organizational Goals - The Trust Protocol aims to provide verified, sustainably grown cotton, with a focus on collaboration and streamlined processes [4] - The organization reported that over 1,500 grower members have made significant progress on sustainability indicators, meeting or exceeding five out of six national improvement targets set for 2025 [6]