柚甜茶香，“酿”出梅县产业新赛道｜粤茶新说·茶酒篇

Core Viewpoint - The company is innovating in the beverage industry by utilizing local agricultural products, specifically pomelo and tea, to create unique craft beverages, thereby enhancing the value of these products and supporting local farmers [4][5][48]. Group 1: Pomelo Processing and Innovation - The company has developed a process to utilize substandard pomelos that would otherwise be wasted, transforming them into valuable products [8][9]. - In 2014, the company identified the need for pomelo processing due to market challenges faced by local farmers, leading to the development of pomelo beer [12][14]. - After initial failures with pomelo beer, the company refined its brewing process over a year, resulting in a successful product launched in 2022, with a production capacity of 10,000 tons per year [20][21][23]. Group 2: Tea Industry Development - The tea industry in Meixian has a long history, with a projected planting area of 55,400 acres and an annual output of over 2,700 tons in 2024 [27][28]. - The company is establishing a modern agricultural industrial park for tea and is exploring the craft beverage market with tea-based products [29][31]. - The unique brewing process for green tea beer involves a dual technique of hot infusion and cold extraction to enhance flavor [32][34]. Group 3: Product Diversification and Market Strategy - The company has developed a range of products, including green tea powder, tea beverages, and tea-infused craft beers, which have diversified the local agricultural economy [45][46]. - A notable product is the tea-pomelo beverage, which combines local pomelo and green tea, catering to modern health-conscious consumers [49][51]. - The company collaborates with various research institutions to innovate and improve processing techniques, holding over 20 patents related to product development and quality assurance [56][58].