吴志才：以“小而美”突围，走出农文旅融合新路径｜专家解读一号文件④

Core Viewpoint - The 2026 Central Document No. 1 introduces the concept of "small and beautiful" cultural tourism, emphasizing the integration of agriculture, culture, and tourism to enhance rural tourism and consumer experiences [2][16]. Group 1: Industry Transformation - The document signals a shift in rural cultural tourism from a focus on scale and investment to an emphasis on quality, experience, and operation [4][17]. - "Small and beautiful" cultural tourism is seen as a key strategy to address issues of homogenization and low-end development in rural tourism [10][11]. - The approach aims to enhance visitor experiences through quality and differentiation, moving away from low-level competition [19][20]. Group 2: Implementation Strategies - Key strategies for promoting rural tourism upgrades include local cultural excavation, scene creation, and professional operation [24][68]. - Successful examples from Guangdong, such as the "East Slope Sixteen Joys" tourism station, illustrate how local culture can be transformed into tangible experiences [25][28]. - The development of "small and beautiful" tourism models is supported by community participation and innovative operational strategies [21][22]. Group 3: Market Potential - Guangdong's cultural tourism and consumption potential are significant, driven by the strong consumer capacity of the Guangdong-Hong Kong-Macao Greater Bay Area [51]. - The region's diverse cultural heritage provides rich experiential opportunities, enhancing the attractiveness of rural tourism [52]. - The integration of manufacturing and creative talents from the Pearl River Delta supports the development of rural consumption scenarios [53][54]. Group 4: Future Trends - The future of rural cultural tourism in Guangdong is expected to feature a dual consumption cycle between urban and rural areas, transforming rural spaces into second living areas for urban residents [74][75]. - There will be a reconfiguration of rural cultural recognition, shifting from agricultural output to cultural value dissemination through digital platforms [76][77]. - The ongoing integration of agriculture and culture is anticipated to bring profound changes to rural industry forms and development methods [70][71].