（新春走基层）“亚洲花都”春意浓 年宵花迎销售高峰

Core Viewpoint - The Kunming International Flower Auction Trading Center is experiencing a peak in flower sales as it approaches the Lunar New Year, with significant trading activity and high demand for various flower types [1][3]. Group 1: Market Activity - The Kunming International Flower Auction Trading Center is bustling with activity, featuring over 900 seats filled in the auction hall and a continuous increase in trading volume [1]. - The peak sales period is expected to last until February 12, with an average daily supply of 5 to 5.5 million stems, and a potential single-day peak nearing 7 million stems [3]. Group 2: Pricing and Demand - The price of single roses is anticipated to exceed 20 yuan per stem during the Spring Festival period [3]. - The main flower varieties for this year's sales include roses, lilies, and carnations, with multi-headed roses in pink being particularly popular [5]. Group 3: Consumer Behavior - Consumers are actively purchasing flowers for family members to celebrate the upcoming Spring Festival, indicating a strong cultural significance attached to flower gifting during this period [5]. - New and niche flower varieties, such as the Hanoi peony and North American wintergreen, are gaining popularity among younger consumers [5]. Group 4: Export Market - There is a notable increase in flower export demand, particularly from Malaysia as a new key market, while Kazakhstan, Russia, Vietnam, and Japan maintain stable purchasing levels [5].