敷尔佳:目前线下渠道优化进展符合公司预期

Core Viewpoint - The company, Fuhua (301371), is making progress in optimizing its offline channels, which aligns with its expectations, particularly in sales channel and retail terminal optimization [1] Group 1: Channel Optimization - The company is enhancing cooperation with service-oriented distributors through a dual approach of "strong regulation + strong optimization" to strengthen control over the offline market [1] - The focus of the strong regulation is on the meticulous management of inventory levels at agents and retail terminals to avoid stockpiling risks, while ensuring a stable pricing order through comprehensive and continuous dynamic monitoring of the pricing system across all channels [1] - The optimization aspect emphasizes the careful selection of strategic partners among agents and retail terminals, transitioning the channel model from traditional distribution to value-driven sales [1] Group 2: Future Strategies - The company aims to provide more professional and comprehensive product and service support to its partners and end consumers as part of its channel transformation strategy [1]