村里来了文旅宣传员 “冷资源”巧变“热经济”

Core Viewpoint - The article highlights the successful implementation of the "Ice and Snow Carnival" in Xinlian Village, Gansu Province, which has significantly boosted local tourism and the economy through community engagement and digital marketing strategies [2][19]. Group 1: Event Overview - The "Ice and Snow Carnival" event started on January 16, attracting numerous visitors and enabling local villagers to engage in various economic activities such as food stalls and rental services [2][3]. - The event features ice sculptures and snow slides, created using local resources, enhancing the appeal of the area during winter [3]. Group 2: Community Involvement - Local villagers, including the village secretary and young students, actively participated in promoting the event and local products through social media, significantly increasing visibility and engagement [5][19]. - A team of university students and young village officials formed a promotional squad, producing over 50 videos that garnered more than 800,000 views, effectively marketing the carnival [6][19]. Group 3: Economic Impact - The carnival has led to increased income for local vendors, with some reporting daily earnings of several hundred yuan from food sales and other services [2][11]. - The introduction of the "Cloud Shading" smart tourism app has facilitated over 12,000 visits and 8,000 registered members, streamlining online orders for local businesses [9][15]. Group 4: Future Development - Plans for future events include collaborations with local universities to enhance cultural offerings, such as music festivals and art performances, which are expected to attract even more visitors [10][19]. - The article emphasizes the importance of continuous digital engagement and community collaboration to sustain tourism growth and economic development in rural areas [19][20].