Core Viewpoint - FILA is redefining the retail value standard of high-end sports fashion through the launch of its upgraded BIELLA and ICONA store formats in key urban areas such as Shenzhen, Suzhou, Guangzhou, and Hong Kong [1] Group 1: Strategic Direction - The company is advancing its "ONE FILA" strategic direction proposed for 2025, focusing on brand elevation, product innovation, and retail upgrades [1] - This initiative follows the opening of the first upgraded store, FILA TOPIA, in Xi'an, marking a significant step in the company's retail upgrade efforts [1] Group 2: Target Market and Objectives - FILA aims to reach high-end consumer segments through a differentiated store format matrix, creating new urban sports aesthetic scenarios [1]
安踏集团旗下斐乐品牌两大新主题店型亮相四城
Xin Lang Cai Jing·2026-02-04 13:20