June Ambrose Creates STYLE-LETICS, a Sport-Infused Shoe Capsule for Naturalizer

Company Overview - June Ambrose collaborates with Naturalizer as the global ambassador and guest creative director, launching a new footwear collection called STYLE-LETICS [1][2] - Naturalizer has a nearly 100-year history in women's footwear, focusing on comfort and fit, which is central to this collaboration [1][8] - Caleres, the parent company of Naturalizer, emphasizes building brands with cultural authority and evolving their legacy [1][9] Product Details - The STYLE-LETICS collection merges fashion aesthetics with athletic codes, designed for the demands of modern women's daily lives [2][3] - The first drop on February 4 includes two styles: the Nova-Shaft, a sandal-boot hybrid, and the Zyra, a ghillie pump with sneaker-inspired features [1][5] - The full collection, launching in March, will consist of five styles, including two sneakers and three hybrid dress shoes, utilizing premium materials and performance features [3][5] Design Philosophy - Ambrose's design philosophy centers on the idea that performance and style can collaborate rather than compete, creating footwear that is both functional and stylish [3] - The collection incorporates unexpected luxury finishes and materials, aiming to provide shoes that keep up with women's active lifestyles [3][4] Marketing Strategy - The campaign for STYLE-LETICS features Ambrose in motion, showcasing the shoes' ability to support an active lifestyle without sacrificing style [4] - The collection will be available on Naturalizer's website and at major retailers like Macy's and Nordstrom, expanding its reach [5]