Businesswire·2026-02-04 14:00Core Insights - Redfin, part of Rocket Companies, is launching "The Great American Home Search," a nationwide event that offers participants a chance to win a home valued at over $1 million [1] Group 1: Event Details - The event is a scavenger hunt that begins at 8 p.m. ET on February 8, immediately following the airing of Rocket and Redfin's advertisement during the Big Game [1] - Participants must download or update the Redfin app to take part in this unique opportunity [1] Group 2: Marketing Strategy - The initiative aims to leverage the visibility of the Big Game to engage potential homebuyers and increase app downloads [1] - This marketing strategy represents a novel approach in the real estate sector, combining entertainment with a significant prize to attract attention [1]