民革四川省委会建言晨间经济发展:构建全时域旅游产品体系
Zhong Guo Xin Wen Wang·2026-02-04 14:17

Core Viewpoint - The Sichuan Provincial Political Consultative Conference emphasizes the potential of the morning economy, suggesting that it can be a significant driver for local consumption and tourism, but current development is insufficient [1][3]. Group 1: Current State of Morning Economy - The morning economy refers to consumption activities and services conducted between 5 AM and 9 AM, with many cities in China actively exploring this sector [1]. - Sichuan, being a populous and culturally rich province, has unique advantages for developing the morning economy, yet its current layout is lacking [1][3]. - Research indicates that there is a lack of top-level design, clear economic planning, industry standards, and supporting policies for the morning economy in Sichuan [1][3]. Group 2: Recommendations for Development - The Sichuan Provincial Political Consultative Conference suggests creating a "Shu Yun Chen Xi" brand and issuing provincial-level planning documents to clarify development directions and priorities [3]. - Major cities like Chengdu should focus on creating international and fashionable morning consumption scenes, such as 24-hour bookstores combined with early coffee [3]. - Tourist cities like Leshan and Dujiangyan should leverage local culture to offer exclusive morning tours, while rural areas can develop unique projects like stargazing and folk morning markets [3]. Group 3: Integration and Service Optimization - It is crucial to promote deep integration of various industries with cultural tourism, transforming daily morning activities into unique tourism experiences [3]. - The development of breakfast routes that combine local cuisine with urban life experiences is recommended, alongside collaborations with local pharmaceutical companies for health-oriented breakfast options [3]. - Establishing a joint meeting mechanism among tourism, business, and transportation departments is suggested to create a "morning economy convenience APP" that integrates information on breakfast spots, morning exercise venues, and early market openings [4].

民革四川省委会建言晨间经济发展:构建全时域旅游产品体系 - Reportify