逛花灯、办年货：广州“千年商道”变身“广货长廊”

Core Points - The 2026 Beijing Road Lantern Festival has commenced in Guangzhou, aiming to invigorate consumer activity in the Beijing Road business district during the Spring Festival [1][3] - The event combines elements of "Guangdong goods" and "lanterns," featuring exhibitions that tell the historical stories of renowned local brands, transitioning from merely selling products to promoting cultural heritage [3][5] - The festival will run for seven days until February 10, 2026, and is part of a series of promotional activities that have attracted 12.24 million visitors to the business district in January [5] Summary by Categories Event Overview - The festival is themed "Guangdong Goods Go Global" and is designed to enhance the cultural and commercial appeal of the Beijing Road area [1][5] - It features various activities, including a photo exhibition showcasing the history of local brands such as Baoshengyuan and Guangzhou Restaurant [3] Economic Impact - The event is expected to boost consumer spending and foot traffic in the Beijing Road area, which has already seen significant visitor numbers due to previous promotional events [5] - The local government aims to create a platform for high-quality Guangdong goods to reach a broader audience, both nationally and internationally [5]