新华社“中国品牌全球行”活动启动

Core Insights - The "China Brand Global Tour" initiative, launched by Xinhua News Agency, aims to systematically enhance the value of Chinese brands and promote their global presence, injecting new momentum into global brand development [1][2] Group 1: Event Overview - The initiative includes three main series: "city brands," "enterprise brands," and "regional brands," showcasing China's innovative vitality, core competitiveness, and regional industrial upgrades to enhance international influence and reputation [2] - The event provides five core services: integrated communication services, decision-making consulting, overseas promotion, capital market services, and professional support services [2] Group 2: Partnerships and Participation - Initial partners include representatives from various city brands like Xi'an, regional brands such as Henan Cultural Tourism, and enterprise brands like FAW Hongqi and Zhejiang Haigang [5] - The "China Brand Overseas Voice Index" was officially launched, focusing on quantifying the effectiveness of international brand communication to support brands in optimizing their global strategies [5][7]