Get the first look at the R2, Rivian's $45,000 SUV. CEO RJ Scaringe gave CNBC an early peek

Core Insights - Rivian is facing challenges including the end of federal support for EVs, increased hybrid vehicle sales, and significant cash burn rates, but the CEO emphasizes that the situation is more complex than it appears [1] Vehicle Performance and Features - The R1 model is the best-selling premium electric SUV in the U.S. and has also been a top seller in California, with the R1S starting at nearly $80,000 [2] - The upcoming R2 model is designed to be a more affordable option, targeting the midsize, mid-price SUV EV market, with a starting price of $45,000 [9] - The R2 features a familiar design language, five seats, and is described as agile and capable of off-road driving, though not as extreme as the R1 [3][4][6] Cost Structure and Manufacturing - Rivian has significantly reduced the number of computing units in its vehicles from over 60 in traditional cars to seven in the R2, which has also led to a reduction in wiring length by 2 miles [7] - The company has achieved a dramatic reduction in the cost structure, enabling a ramp-up in production volume while maintaining a focus on quality and customer satisfaction [8][9] Market Outlook and Financials - Analysts are divided on Rivian's ability to compete with Tesla, with expectations of selling around 15,000 R2 units in 2026, although some believe this number could be exceeded [10] - Rivian burned through $3 billion in cash in the first three quarters of 2025, with projections of burning $5 billion in 2026, but has secured a $5 billion deal with Volkswagen that could bring in an additional $2 billion [11][12] - The company aims to capture significant market share with the R2, similar to the R1, which could lead to production challenges if demand exceeds supply [13]