USA TODAY's 38th Ad Meter Competition Opens
Businesswire·2026-02-04 17:00

Group 1 - The core focus of the article is the launch of the 38th annual Ad Meter competition by USA TODAY, which serves as a key tool for measuring public sentiment regarding Super Bowl commercials [1] - The USA TODAY Ad Meter has been a prominent authority on Super Bowl advertising since its inception in 1989, highlighting the impact of brands and advertisements on public sentiment and discussions in sports, pop culture, and entertainment [1] - The competition is presented by State Farm, indicating a partnership that may enhance the visibility and credibility of the event [1]