“环球五周年”将携高人气IP亮相主题活动

Group 1 - Beijing Universal Resort announced the "Universal Five-Year Anniversary" event featuring popular global IPs such as "Chang'an 30,000 Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V" for the 2026 seasonal activities [1][2] - The collaboration will cover various fields including animation, gaming, novels, and movies, aiming to provide immersive entertainment experiences for visitors of all ages and preferences [1][2] - The "Universal Infinite Spring" event will debut in 2026, featuring interactive themed restaurants and areas based on "Chang'an 30,000 Miles" and "Genshin Impact," starting from March 20 this year [1] Group 2 - Since its opening in 2021, Beijing Universal Resort has integrated classic global theme park attractions with Chinese cultural elements, continuously innovating to offer story-driven entertainment experiences [2] - The resort plans to host nine major themed events in 2026, including "Universal Infinite Spring," "Universal Cool Summer," "Exciting Universal," and "Winter Holidays," to engage visitors throughout the year [2] - The marketing strategy aims to respond to the diverse interests of young audiences and visitors of all ages, establishing Beijing Universal Resort as a "super infinite world" for tourists and IP fans [2]