Sonny’s BBQ returns to franchised growth

Core Insights - Sonny's BBQ is poised for growth after not adding new franchisees for about eight years, with new processes and technology in place to support franchisee profitability and training [1][2][3] Company Overview - Sonny's BBQ was established in 1968 and has undergone significant changes, including a rebranding and the addition of drive-thrus, which led to a reduction in locations from 140 to approximately 90 [3][4] - The chain currently operates with 12 franchisees, with two franchisees managing about half of the locations, and one private equity-backed franchisee owning 30 units [4] Growth Strategy - The company aims to expand within the Southeast over the next five years, joining other full-service and casual chains that are also focusing on growth [5] - Sonny's BBQ has a unique market strategy, emphasizing that it will not saturate locations like Starbucks, but rather focus on areas where the brand is already familiar to customers [6] Franchise Development - In addition to traditional franchising, Sonny's BBQ has introduced an operator program that allows restaurant leaders to transition into franchisees through a revenue-sharing model over five years [6]