Unity’s 25% Drop: Gaming Crisis or Buying Opportunity?

For years, Unity’s core business model has relied on complexity. Professional game development is complex, requiring coding knowledge (C#) and sophisticated software engines. Unity charges developers licensing fees, often based on the number of seats or the number of developers using the software. The fear driving Friday’s crash is simple: if artificial intelligence (AI) can build a game from a text prompt, the need for complex, expensive engines might disappear.The trigger for the massive sell-off was not ...