Gen and Equifax Expand Partnership to Deliver Comprehensive Solutions for Consumers' Financial Lives
Prnewswire·2026-02-04 21:05

Core Insights - Gen Digital and Equifax have expanded their partnership to enhance consumer financial management and digital security solutions [1] - The collaboration aims to leverage Equifax's differentiated data and Gen's AI-powered platform to provide personalized financial products and recommendations [1] Group 1: Partnership Overview - The partnership will enable Gen to strengthen its identity protection and financial wellness offerings through its brands, including Norton, Avast, LifeLock, and MoneyLion [1] - Equifax will utilize the Engine by Gen platform to offer personalized financial products to myEquifax customers in the U.S. [1] Group 2: Leadership Statements - Vincent Pilette, CEO of Gen, emphasized the importance of providing simple and trusted solutions for consumers to make informed financial decisions [1] - Mark W. Begor, CEO of Equifax, highlighted that more data leads to better decision-making, which can create greater opportunities for consumers [1] Group 3: Company Backgrounds - Gen Digital is focused on empowering digital freedom through its consumer brands, serving nearly 500 million users across over 150 countries [1] - Equifax operates globally, providing data, analytics, and technology solutions to help various organizations make informed decisions, supported by nearly 15,000 employees [1]

Gen and Equifax Expand Partnership to Deliver Comprehensive Solutions for Consumers' Financial Lives - Reportify