Core Insights - Sichuan's cultural and tourism system will launch nearly 3,000 various promotional activities during the Spring Festival, distributing over 30 million yuan in tourism consumption vouchers to stimulate holiday spending [1][2] Group 1: Promotional Activities - The promotional activities will include art performances, music shows, intangible cultural heritage markets, New Year goods festivals, and rural temple fairs [3] - The theme for the activities is "Exploring the Original Home During Spring Festival, Entering Sichuan for the New Year," with innovative educational tourism activities and a dedicated Spring Festival tourism IP [1] Group 2: Consumption Vouchers and Collaborations - The tourism consumption vouchers will cover diverse spending scenarios including scenic area visits, hotel accommodations, dining, shopping, and cultural performances [2][3] - Collaborations with major platforms and financial institutions will provide additional incentives, such as a 3 million yuan investment from Sichuan Bank to support tourism consumption and various promotional activities with travel and food service platforms [2] Group 3: Local Cultural Activities - Each city and state will explore local cultural heritage and combine it with Spring Festival customs to launch a series of activities that reflect regional characteristics and contemporary innovation [2]
四川端出春节“文旅大餐”
Xin Lang Cai Jing·2026-02-04 22:38