韩媒：中韩关系趋暖，韩国时尚品牌密集布局上海

Group 1 - The core viewpoint is that as China-South Korea relations improve, South Korean fashion brands are increasingly entering the Chinese market, particularly Shanghai, to seek new growth opportunities [1][2] - South Korean fashion brands are focusing on high-end and localized strategies to penetrate or re-enter the Chinese market, driven by the saturation of the domestic market and the significant growth potential in China [1][2] - LF Group has opened its first overseas flagship store for its high-end casual brand Hazzys in Shanghai, marking a significant step in its expansion strategy [1] Group 2 - Some South Korean companies are diversifying their business beyond traditional clothing retail, as seen with Hyungji Elite's collaboration with a robotics company to develop wearable devices [2] - In 2022, South Korea's textile exports to China reached $1.37 billion, surpassing exports to the U.S. at $1.27 billion, indicating a shift in market focus [2] - The average annual growth rate of the South Korean domestic fashion market is projected to be around 1%, while the Chinese fashion market shows significant growth potential [2] Group 3 - The presence of Chinese consumer goods in the South Korean market is increasing, with a 14.9% year-on-year growth in direct purchases from Chinese e-commerce platforms, reaching 5.57 trillion won [3] - In the cosmetics sector, South Korea's imports from China reached a record high of 2,253 tons and $7.179 million in 2025, highlighting the growing demand for Chinese products [3]