Publicis wants to be an AI marketing MVP. Now comes the hard part.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Publicis Groupe grew organic revenue, an important measure of agency health, 5.9% year over year to 3.87 billion euros, or about $4.57 billion, in Q4 2025, according to an earnings statement. Those figures topped analyst estimates but landed below the year-ago period, when Q4 organic growth came out at 6.3%. Full-year organic growth came in at 5.6% YoY at the ...