“以租代买”让消费者选择更多 专家：具有更高性价比

Core Insights - The article highlights the growing trend of "renting instead of buying" among young consumers in China, with nearly 80% of surveyed youths having experience in this consumption model [1][4]. Group 1: Renting Preferences - Digital devices (42.5%) and outdoor equipment (38.9%) are the most commonly rented items among young consumers [2][4]. - Other popular categories include cultural items (29.9%), tools (29.1%), fashion items (26.9%), and household goods (20.2%) [2]. Group 2: Reasons for Renting - 54.1% of respondents indicated low-frequency use as a reason for renting rather than buying [4]. - Additional motivations include supporting a circular economy (36.9%), the desire for temporary ownership (33.9%), and the wish to use the latest products without accumulating outdated items (30.4%) [4]. Group 3: Consumer Behavior Changes - The shift in consumer behavior reflects a more mature and pragmatic attitude among young people, moving from a binary mindset of ownership to a more rational decision-making process [2][4]. - The rental economy allows for greater flexibility and cost-effectiveness, particularly for high-cost items like wedding dresses and sports equipment [3][4].