西城区老字号“咬春”联动促消费，预热节前市场

Core Viewpoint - Beijing Huatiangroup's traditional restaurants are actively promoting seasonal dishes and interactive activities to celebrate the arrival of spring and prepare for the upcoming Chinese New Year, enhancing customer engagement and driving sales [1][6]. Group 1: Seasonal Promotions - Multiple traditional restaurants under Beijing Huatiangroup, including Songheju, Gulou Makei, and Tongchun Garden, have launched special spring-themed menus and activities to align with the "Yaochun" custom, featuring dishes like spring pancakes and spring rolls [1][4]. - The signature spring rolls from Tongchun Garden and the "Yaochun" pancake set from Gulou Makei have gained popularity among customers on the day of the spring festival [3][4]. Group 2: Interactive Activities - The "New Year Lucky Spin" activity has been introduced by the traditional restaurant alliance, allowing customers to participate and win prizes, which include signature dishes and discount vouchers, creating a festive atmosphere [6]. - Celebrated as the "National Canteen," Qingfeng Steamed Bun Shop has launched a promotional event offering free spring rolls with a minimum purchase, engaging younger customers through social media interactions [6]. Group 3: New Year Preparations - As the Chinese New Year approaches, the demand for year-end dinner packages remains high, with reservations for private rooms at traditional restaurants already fully booked for New Year's Eve [7]. - Various brands have introduced New Year gift boxes, allowing customers to enjoy traditional dishes at home, with over 300 gift boxes sold, highlighting the appeal of these offerings [7].