海外市场成车企销量关键支撑

Core Insights - In January 2026, the Chinese automotive market entered a traditional off-season, with new energy vehicle (NEV) companies facing significant sales pressure and a reshuffling of the sales rankings [1][2] New Energy Vehicle Sales Dynamics - Hongmeng Zhixing topped the new energy vehicle sales in January with 57,915 units delivered, marking a 65.6% year-on-year increase [2] - Xiaomi Auto delivered over 39,000 units, with a focus on the YU7 model as the initial SU7 model has been phased out [2] - Leap Motor delivered 32,059 units, a 27% year-on-year increase, but showed a notable month-on-month decline [2] - Li Auto's deliveries were 27,668 units, experiencing both year-on-year and month-on-month declines due to delays in the i6 model's delivery [3] - NIO delivered 27,182 units, a 96.1% year-on-year increase, with the new ES8 model performing exceptionally well [3] - XPeng Motors delivered 20,011 units, facing declines as it is in a product iteration phase [3] Traditional Automakers' Performance - BYD achieved total NEV sales of 210,051 units in January, with exports reaching 100,482 units, a 51.47% year-on-year increase [4] - Chery Group exported 119,605 vehicles, a 48.1% year-on-year increase, maintaining its position as a leading exporter [4] - SAIC Group sold 327,413 vehicles, a 23.9% year-on-year increase, with a significant rise in overseas sales [4] - Geely's total sales reached 270,167 units, with a notable increase in exports, achieving a doubling in export numbers [4] - Great Wall Motors sold 90,312 vehicles, with overseas sales growing by 43.77% [5] Market Trends and Future Outlook - The decline in market demand is attributed to changes in the new energy vehicle purchase tax policy and the release of pent-up demand from 2025 [5] - Analysts suggest that the domestic passenger car market's growth momentum will shift towards overseas markets, with companies focusing on international expansion as a core growth strategy [5]