文旅上新 一口“桐庐味道”迎新春

Group 1 - The event "2026 'Tonglu Flavor' Year Goods Exhibition" in Hangzhou showcased local delicacies, attracting significant consumer interest and sales [1] - The exhibition highlighted the transformation of traditional local foods into standardized products, expanding their reach into urban markets through cold chain logistics and branding [1] - The event served as a platform for local agricultural products, featuring direct supply of mushrooms, spicy sauces, and other specialties, enhancing consumer engagement [1] Group 2 - A promotional campaign for tourism in Tonglu was launched, featuring local accommodations, rural tourism routes, and cultural products, emphasizing the theme "Celebrating the New Year in Tonglu" [2] - The establishment of the Tonglu County Catering Industry Association in Hangzhou and the awarding of "Tonglu Flavor" brand licenses to seven local restaurants signify the growth of the brand, which now includes 137 authorized enterprises with a fourfold increase in sales since its inception in 2021 [2] - Strategic cooperation agreements were signed between Tonglu County's agricultural and cultural departments and commercial entities to enhance the marketing of agricultural products and cultural promotions, leveraging urban commercial advantages for rural industry growth [2]