Group 1 - The core idea of the article is the launch of the second phase of the promotional training program for the Qingyuan Silk Rice brand, focusing on brand marketing and digital strategies [1][6][29] - Qingyuan Silk Rice is recognized as an important product in the "Cantonese delicacies" category, transitioning from "product value" to "brand value" [2][3] - The training program aims to enhance the brand influence of Qingyuan Silk Rice and cultivate marketing management capabilities among enterprises [6][14] Group 2 - The second training session will take place on February 6 at the Guangdong Silk Rice Cross-County Cluster Industrial Park, organized by the Qingyuan Agricultural Investment Group [7][29] - The training will cover brand promotion, market marketing, and new media applications, utilizing a combination of field observation and centralized teaching methods [9][12] - Selected enterprises will provide immersive learning experiences in brand marketing, promotional platform construction, and e-commerce live marketing [11][12] Group 3 - Two industry experts will lead the training, focusing on practical applications rather than theoretical concepts to help Qingyuan Silk Rice enterprises overcome marketing and digital management challenges [13][14] - The brand marketing instructor, Yang Hong, will customize courses for the Qingyuan Silk Rice industry, discussing brand system construction and collaborative development strategies [19][20] - The information technology instructor, Lan Li, will introduce the information service platform for the Qingyuan Silk Rice Cross-County Cluster Industrial Park, guiding participants on using digital tools for management and marketing [25][27]
清远丝苗米品牌宣传推广培训班再升级!第二期解锁品牌营销+数字化新玩法
Nan Fang Nong Cun Bao·2026-02-05 04:00