市场监管总局：整治虚假营销等 平台经济治理取得重要进展

Core Viewpoint - The State Administration for Market Regulation (SAMR) has made significant progress in regulating the platform economy, focusing on issues such as false marketing and unfair competition, while balancing regulation and development [1][2]. Group 1: Platform Economy Regulation - The SAMR is committed to addressing prominent issues in the platform economy, including unreasonable rules and fees, to protect the rights of small businesses and consumers [1]. - A series of guidelines and regulations have been introduced, such as the "Guidelines for Compliance Management of Online Trading Platforms" and the "Supervision and Management Measures for Online Trading Platform Rules" [1]. Group 2: Live E-commerce Oversight - A special campaign has been launched to combat issues in live e-commerce, including counterfeit products and false marketing, with notable cases being prosecuted [2]. - The SAMR has released four batches of 30 typical cases in the live e-commerce sector to enhance regulatory oversight [2]. Group 3: Food Delivery Platform Competition - The SAMR is addressing irrational competition in the food delivery sector, which has seen issues like aggressive subsidies and market disruptions [2]. - New national standards for food delivery platform service management have been implemented to promote better management and service optimization [2]. Group 4: Future Regulatory Directions - The SAMR plans to enhance platform economic regulation by strengthening platform responsibilities, improving regulatory mechanisms, and increasing enforcement capabilities [2].