Lilly sees surging sales in contrast to obesity rival Novo

Eli Lilly & Co. provided an upbeat sales forecast for the year Wednesday as strong demand for its weight loss drug cemented its position at the top of the obesity market.The guidance was a sharp contrast to rival Novo Nordisk A/S, which warned investors Tuesday that its sales could drop as much as 13 per cent this year on intensifying price competition in the weight loss market. Lilly, on the other hand, expects its sales to grow as much as 27 per cent this year.Lilly’s shares rose 8.3 per cent at 9:32 a.m. ...