《十骏图》变身“海淀有礼”

Core Viewpoint - The "Haidian Youli" brand under Haidian Cultural Tourism Group is launching a new series of cultural and creative products for the Year of the Horse, integrating local cultural elements with historical, technological, and folk themes to enhance the cultural tourism market in Haidian [2]. Group 1: Product Launch and Themes - The new product series focuses on the theme of "galloping horses," drawing inspiration from the Qing Dynasty painting "Ten Steeds" by artist Lang Shining, which showcases the elegance of royal horses [3]. - The series includes a creative blind box that encapsulates the essence of the original artwork while conveying the auspicious meaning of "success" for the New Year [3]. - The launch aims to provide a one-stop cultural consumption experience through both online and offline channels, enhancing visitor engagement with historical art [3]. Group 2: Cultural Significance and Modern Appeal - The "Horse Series" features five colorful Q-version horse figures, each representing different auspicious wishes, appealing to younger consumers and families [4]. - The products incorporate practical items like aroma stones and phone cases, catering to various gifting and decorative needs during the festive season [4]. - Packaging includes regional identifiers, reinforcing a sense of local cultural identity while revitalizing traditional customs [4]. Group 3: Innovation in Traditional Culture - The brand has reinterpreted the traditional Beijing intangible cultural heritage symbol "Rabbit Master" for the Year of the Horse, creating new products that blend modern design with historical significance [6]. - Three distinct "Rabbit Master" themed products have been developed, each embodying auspicious meanings and integrating local cultural elements [6]. - The designs aim to make traditional culture more accessible and relatable to contemporary consumers, enhancing emotional connections with heritage [7]. Group 4: Future Development and Market Strategy - The brand plans to continue exploring Haidian's cultural resources to launch more distinctive and meaningful cultural products, contributing to the high-quality development of the local cultural tourism industry [7]. - All new products will be available during the Spring Festival in both online and offline retail spaces, including cultural centers and popular tourist areas [7].