迎新春购新房安新家，德州线上线下激活返乡置业需求

Group 1 - The core viewpoint of the article highlights the efforts of Dezhou's housing and urban construction sector to stimulate the real estate market during the upcoming Spring Festival by launching a series of promotional activities aimed at returning residents and potential homebuyers [3][4]. Group 2 - The Dezhou housing department plans to capitalize on the Spring Festival return home trend and the annual peak home-buying season by organizing the "Welcome the New Year, Buy New Homes, Settle into New Homes" campaign [3]. - A physical real estate exhibition will be held at the Aodeli Mall, featuring discounts, special offers, and renovation subsidies from real estate companies, with designated areas for policy interpretation and property showcases [3]. - An online smart housing exhibition platform will be established through the Dezhou Real Estate Network, consolidating information on available properties, latest discounts, and surrounding amenities for easier access by potential buyers [3]. - The "old-for-new" housing exchange mechanism will be optimized, promoting a "bottom-line purchase" model to enhance service efficiency and address challenges faced by residents in upgrading their homes [3]. - Promotional activities will be encouraged at sales offices to create a festive atmosphere, including outreach efforts in rural areas through mobile advertising and participation in local events [4]. - A collaborative exhibition and sales initiative will involve local real estate companies participating in a nationwide event organized by the China Real Estate Association, facilitating online property showcases for out-of-town buyers [4].