Sou Hu Wang·2026-02-05 07:39Group 1 - JD Health and Yili Group have launched a co-branded product, a milk oat bird's nest porridge, aimed at high-end health needs for consumers [1][3] - The new product combines high-quality milk, premium oats, and traceable bird's nest, catering to nutrition, taste, and convenience, making it a unique choice in the New Year gift market [1][3] - The collaboration reflects the ability of both companies to develop customized products based on specific consumer scenarios and trends [3] Group 2 - During the New Year shopping season, there is a notable trend of "sending health as gifts," with significant increases in searches for health gift boxes and related products [3] - From January 26 to February 1, the average daily visitor volume for health gift box products increased 13 times year-on-year, while searches for New Year gift boxes rose 3.5 times [3] - The rising interest in traditional health products like bird's nest has doubled in search volume, indicating strong consumer demand for high-quality health products before the Spring Festival [3]