Counterpoint Research：全球智能手机单季度平均售价首次突破400美元关口

Core Insights - The global smartphone market is projected to achieve a revenue growth of 13% year-on-year in Q4 2025, reaching a record high of $143 billion, marking the highest quarterly revenue in history [1] - The average selling price (ASP) of smartphones is expected to increase by 8% year-on-year, surpassing $400 for the first time in a single quarter, driven by the ongoing trend towards premiumization and rising bill of materials (BOM) costs [1] - Smartphone shipment volume is anticipated to grow by 5% year-on-year, indicating a moderate overall performance, with market growth primarily driven by "value expansion" rather than "scale expansion" as more consumers opt for higher-priced devices [1]