PepsiCo cuts prices on Doritos, Lay's, Cheetos and other snacks

Core Insights - PepsiCo is reducing prices on various snacks, including Lay's, Doritos, Cheetos, and Tostitos, by up to nearly 15% to support consumers during economic uncertainty [1][2][3] Group 1: Price Reductions - The price cuts will be implemented across the United States and are aimed at providing relief to consumers [3][4] - Specific examples include Lay's Classic Potato Chips, with prices dropping from $4.99 to $4.29 (nearly 15% reduction), and Doritos, with prices decreasing from $6.29 to $5.49 (about 13% reduction) [7] Group 2: Consumer Sentiment and Company Strategy - The decision to lower prices is a response to consumer feedback indicating financial strain, reflecting the company's commitment to balancing taste and budget [2][4] - PepsiCo's price reductions are part of a long-term strategy to enhance consumer value and signal understanding of current economic challenges [4] Group 3: Market Context - The price cuts follow several quarters of weak sales in North America and pressure from activist investor Elliott Management to reduce costs and drive growth [5] - Since 2020, PepsiCo has been raising prices faster than competitors, necessitating these reductions to maintain market share [5]