Xin Lang Cai Jing·2026-02-05 09:01Core Viewpoint - Multiple gold jewelry brands have raised the prices of gold jewelry, reflecting a significant increase in consumer demand and market activity amid rising gold prices [2][15]. Price Adjustments - Major brands have adjusted their gold prices as follows: - Chow Tai Fook: 1566 CNY/g (+4.75%) - Lao Feng Xiang: 1576 CNY/g (+3.82%) - Zhou Liu Fu: 1561 CNY/g (+4.77%) - Chow Sang Sang: 1570 CNY/g (+4.81%) - Liufuk Jewelry: 1564 CNY/g (+4.76%) - Wo Zhi Cao: 1564 CNY/g (+4.76%) - Lao Miao: 1571 CNY/g (+4.87%) [3][16]. Consumer Behavior - The market in Shenzhen's Shui Bei area is experiencing high foot traffic, with many consumers and dealers actively inquiring and placing orders [3][20]. - The "gold exchange" consumption method, where consumers trade in old gold for new pieces, has significantly increased, with this method accounting for about 20% of sales, up from previous years [9][22]. Seasonal Trends - The Chinese New Year is a traditional peak season for gold consumption, and despite recent price fluctuations, consumer sentiment remains optimistic about gold prices [5][18]. Market Statistics - According to the China Gold Association, gold consumption in China for 2025 is projected to be 950.096 tons, a year-on-year decrease of 3.57%. - Jewelry: 363.836 tons (-31.61%) - Gold bars and coins: 504.238 tons (+35.14%) - Industrial and other gold: 82.022 tons (+2.32%) [11][24]. - Domestic gold ETF holdings are expected to increase significantly, with a total annual increase of 133.118 tons in 2025, a 149.91% rise compared to 2024 [11][24]. Central Bank Activity - Global central banks, including China, have been consistently increasing their gold reserves, with China adding 26.75 tons in 2025, bringing total reserves to 2306.32 tons by the end of December [12][25].