《中国儿童化妆品行业发展研究报告（2025）》在京发布

Core Insights - The Chinese children's cosmetics industry is experiencing rapid growth, with the market expected to exceed 50 billion by 2025, driven by the "refined parenting" concept and economic development [3][7][20] - The report highlights the importance of a comprehensive regulatory framework and the need for innovation in product safety and efficacy to meet diverse consumer demands [8][11][19] Industry Overview - As of June 2025, there are 28,168 registered ordinary children's cosmetics, with 27,219 being domestically produced and 949 imported; additionally, there are 427 registered special cosmetics, with 406 from domestic sources [3] - The children's skincare market is projected to reach 31.58 billion in 2024, with a year-on-year growth of 6.3%, and the market is expected to surpass 50 billion by 2025 [7][8] Market Trends - The children's cosmetics market is characterized by a dual evolution of scale expansion and structural upgrade, with a growing presence of both domestic and international brands [8][20] - The online sales of children's sunscreen products are projected to reach 1.83 billion in 2025, with the brand Hai Gui Ba Ba capturing a significant market share [8][9] Innovation and Quality Control - The report emphasizes the need for technological innovation and quality management as fundamental to the development of the industry, with companies encouraged to transform compliance pressures into innovation drivers [11][19] - Hai Gui Ba Ba has established a unique research laboratory focused on children's skincare and has developed a "SCIENCE-LED" research and development system to address industry challenges [13][19] Regulatory Environment - The regulatory framework for children's cosmetics is evolving, with a focus on lifecycle quality management and compliance with safety standards [20][22] - The report calls for a collaborative approach among companies to enhance quality management and ensure the safety of children's cosmetics [20][22]