Ontex launches Sensitive range to support better skin health in incontinence care

Core Insights - Ontex Group NV has launched a new adult incontinence product range called Sensitive, designed to provide superior protection while being gentle on the skin [1][3]. Product Development - The Sensitive range includes three products: Sensitive Pants, Sensitive Slip, and Sensitive Form, which will be gradually available to healthcare institutions across Europe [1]. - The new products incorporate innovative features such as a topsheet enriched with botanical ingredients to prevent skin irritation, innovative Y-core technology for instant dryness, and faster absorption capabilities—up to 2.5 times faster than previous products [7]. Market Research Findings - Recent research by Ontex involving over 2,500 individuals with incontinence revealed that nearly 50% have experienced dermatitis or skin irritation, significantly impacting their daily lives [2]. - Approximately 80% of caregivers lack training to recognize dermatitis, highlighting the need for better education and product design to prevent complications [2]. Educational Initiatives - To address the educational gap, Ontex provides expert training on recognizing, preventing, and treating dermatitis related to incontinence through its network of nurse advisors and the Ontex Academy online platform [4]. Company Overview - Ontex is a leading international developer and producer of personal care products, including baby care, feminine care, and adult care, primarily operating in Europe and North America [8]. - The company employs around 5,100 people and has a presence in 11 countries, with its products distributed in approximately 100 countries [8].