Xin Lang Cai Jing·2026-02-05 10:08Core Viewpoint - The deposit market is experiencing differentiation as state-owned banks reduce high-interest long-term deposits while small and medium-sized banks, primarily rural commercial banks, actively adjust strategies to capture market share by launching large-denomination certificates of deposit and raising fixed deposit rates [1][12]. Group 1: Large-Denomination Certificates of Deposit - Rural commercial banks have become the main force in issuing large-denomination certificates of deposit, with a total issuance exceeding 30 billion yuan, and a noticeable trend towards shorter product durations [3][14]. - The average interest rate for 3-year large-denomination certificates of deposit from rural commercial banks is 1.8%, significantly higher than similar products from state-owned banks [3][14]. - As of early 2026, nearly 400 large-denomination certificate issuance announcements have been made, with rural commercial banks accounting for over 90% of the total issuance [16]. Group 2: Interest Rate Adjustments - From January to February 2026, many rural commercial banks have raised fixed deposit rates to meet the "opening red" deposit demand, with adjustments typically between 10 to 20 basis points [7][20]. - Specific banks, such as Zhejiang Jiaxing Rural Commercial Bank, have increased their 1-year and 2-year fixed deposit rates to 1.50% and 1.75%, respectively, while offering tiered rates for 3-year deposits based on the amount deposited [8][20]. - Some banks have set high minimum deposit thresholds and limited promotional periods for these interest rate increases, indicating a short-term marketing strategy [10][22]. Group 3: Market Dynamics and Competition - The banking industry is facing a narrowing net interest margin, prompting rural commercial banks to seek a balance between controlling liability costs and capturing market share through differentiated and regionally tailored deposit products [15][23]. - The competitive landscape is characterized by large banks withdrawing from long-term large-denomination certificates of deposit, while small and medium-sized banks are strategically raising rates to attract local depositors, particularly for large sums [19][23]. - The need for strong deposit acquisition is driven by pressures to support asset expansion, especially for smaller banks lacking brand and network advantages [23].