请出牌2026丨惠达卫浴王佳：夯实“健康卫浴专家”定位 持续为顾客创造价值

Core Viewpoint - The Chinese home furnishing industry is undergoing significant changes in 2025, with companies needing to adapt their strategies to meet evolving consumer demands for quality and health [1][3] Group 1: Health Technology Focus - The most notable change in 2025 is the shift in consumer decision-making from brand premium and basic functionality to tangible value enhancement, particularly health value [3] - Huida Sanitary Ware has launched the "Deep Shield" series featuring a "full waterway sterilization" system, extending health protection throughout the entire water usage chain [3] - Huida has established itself as the first company in the sanitary ware industry to standardize the "full waterway sterilization" technology, providing a basis for "healthy sanitary ware" [3][5] Group 2: Addressing Market Challenges - In the context of a saturated market, Huida's Deep Shield series has become a core growth engine in the high-end market due to its unique health technology advantages [5] - To tackle the challenges of the renovation market, Huida has introduced the "Quick Installation Magic Box" solution, promising kitchen and bathroom renovations within 2 to 7 days with a ten-year warranty [5][7] - The company is focusing on the elderly care market by developing a complete product ecosystem to address the full range of elderly bathroom needs [7] Group 3: Global Expansion and Standards - Huida is committed to quality as a foundation for global competition, achieving certifications from various international quality systems, including ETL, UPC, CE, and Watermark [7][9] - The company aims to promote global mutual recognition of technology and standards, transitioning from merely exporting products to achieving technical recognition and standard alignment [9] Group 4: Strategic Direction and Innovation - The sanitary ware industry is experiencing structural changes, and future competition will focus on professional depth, technological research, supply chain collaboration, and user experience [10] - Huida is concentrating on the smart toilet segment as a core growth point for the next five to ten years, reinforcing its strategic direction and product foundation [10][11] - The company is transitioning to become a "scene integrator" to meet complex consumer demands for functionality, aesthetics, and emotional connection [11]