2025年农村网络零售额首超3万亿元

Core Viewpoint - The report highlights significant growth in rural e-commerce and consumer spending in China, projecting substantial increases in both rural online retail and agricultural product sales by 2025 [1] Group 1: Rural E-commerce Growth - By 2025, rural online retail sales are expected to reach 3 trillion yuan, with a year-on-year growth of 6.7% [1] - Agricultural product online retail sales are projected to be 783.31 billion yuan, reflecting a year-on-year increase of 9.9% [1] - Major e-commerce platforms are anticipated to conduct over 4 million live-streaming events to promote agricultural products, with sales exceeding 10 billion units and daily shipments surpassing 20 million [1] Group 2: Consumer Spending Trends - In 2025, the sales volume of home appliances and mobile phones through trade-in and subsidy programs in county areas is expected to reach 48.23 million units, generating sales of 158.6 billion yuan [1] - County-level service sales are projected to achieve 9.1 trillion yuan, marking a year-on-year growth of 5.9% [1] Group 3: Logistics Network Development - By 2025, 348 county-level logistics distribution centers and 562 township express logistics stations are planned to be established [1] - Currently, the coverage rate of county-level logistics distribution centers across the country has reached 100% [1]