Core Viewpoint - The article discusses a collaborative initiative between media and regional partners in Guangdong and Guangxi to promote local agricultural products through a public welfare live-streaming campaign aimed at enhancing rural revitalization and consumer support [2][3][54]. Group 1: Initiative Overview - The initiative, named "Rural Revitalization Shopping Cart," focuses on sourcing and promoting unique agricultural products from Guangxi, such as cured meats and citrus fruits, to consumers in the Greater Bay Area [3][4][7]. - The campaign involves live-streaming sessions where producers and business leaders showcase product features and share industry stories, enhancing consumer awareness of the quality of Guangxi's agricultural products [6][21][54]. Group 2: Featured Products - The campaign highlights several local specialties, including the resource black pig, which is raised in an eco-friendly manner, resulting in high-quality meat that is in high demand, with an annual output of over 20,000 pigs [12][15][16]. - Yangshuo's kumquat, recognized as a national geographical indication product, boasts a planting area of 238,000 acres and an annual production exceeding 510,000 tons, generating a market value of over 4.6 billion yuan [28][29][30]. Group 3: Logistics and Distribution - The initiative collaborates with Guilin Post to establish a "direct-to-table" logistics channel, addressing distribution challenges for local agricultural products and enhancing market access [42][46]. - By 2025, the logistics service is projected to handle 42.24 million packages, significantly contributing to the promotion of local products and farmer income [46][47]. Group 4: Future Prospects - The campaign aims to continuously deepen cooperation among various stakeholders to explore more high-quality agricultural products from Guangxi, improving the entire supply chain from production to market [56][57].
溯源桂北深山好物,媒体+粤桂协作赋能舌尖与乡村双向奔赴
Nan Fang Nong Cun Bao·2026-02-05 11:35