Zheng Quan Ri Bao Zhi Sheng·2026-02-05 12:11Core Viewpoint - The KFC Little Migrant Bird Fund, in collaboration with the China Children and Teenagers' Fund, is launching a series of charitable activities themed "Together for Reunion Year, Let Love Not Wait" to support left-behind and disadvantaged children during the upcoming Spring Festival in 2026 [1][3]. Group 1: Fund Background and Activities - Established in 2016, the KFC Little Migrant Bird Fund aims to care for the growth of left-behind, mobile, and disadvantaged children, marking its 10th anniversary this year [3][6]. - The new Spring Festival initiative continues the commitment to the "Little Migrant Bird" group, addressing their unique needs and helping their parents return home for the holiday [3][4]. - Activities will take place in over 23 cities, inviting "Little Migrant Bird" families to gather at KFC restaurants for a "Little Migrant Bird Reunion Fair," featuring cultural experiences and interactive games [3][4]. Group 2: Cultural and Emotional Impact - The "New Year Reunion Fair" series is designed to incorporate local cultural elements and blessings, fostering emotional connections among families [4]. - The events transform KFC restaurants into warm gathering places, allowing children to experience the festive atmosphere and engage in cultural activities [4]. - The initiative aims to create lasting memories for the children, with KFC brand ambassador Sun Yingsha providing support for the second consecutive year [4][6]. Group 3: Commitment to Social Responsibility - Since its inception, the KFC Little Migrant Bird Fund has engaged in various activities, including reading, arts, and sports, to support left-behind and mobile children, expanding its focus to disadvantaged children in 2024 [6]. - By the end of 2025, the fund has donated over 1.25 million books, benefiting nearly 6.5 million children, demonstrating a commitment to practical and effective charitable actions [6]. - KFC has emphasized its long-term commitment to social responsibility, aiming to expand its support and deepen its impact on the lives of "Little Migrant Birds" over the next decade [6].