Williams Trading Downgrades On Holding (ONON) To Hold Citing Detrimental Product Segmentation Decisions

Core Insights - On Holding (NYSE:ONON) is projected to double by 2030 despite a recent downgrade by Williams Trading from Buy to Hold, with a revised price target of $47 down from $55 due to concerns over product segmentation decisions [1][7] Financial Performance - In Q3 2025, On Holding's apparel category saw significant growth, surpassing 1 million units sold for the first time, with sales increasing by 86.9% to CHF50.1 million. Footwear sales also grew by 21.1%, reaching CHF731.3 million [3] - Following these results, On Holding raised its full-year 2025 constant currency sales growth guidance to 34%, up from a previous forecast of at least 31% [3] Market Trends - The company is expected to experience a deceleration in wholesale order growth in the Americas for FY2026, with similar slowdowns anticipated in Europe for the foreseeable future [2] - Increased direct-to-consumer costs are likely to exert pressure on EBIT margins over time [2] Company Overview - On Holding develops and distributes a range of sports products globally, including athletic footwear, apparel, and accessories for various activities such as running, outdoor sports, training, and tennis [4]