Xin Lang Cai Jing·2026-02-05 12:25Core Viewpoint - Shaanxi Cultural Investment Group collaborates with Alibaba DingTalk, Alibaba Cloud, and Ant Group to promote the integration of "cultural tourism + AI" through the launch of three application scenarios, aiming to enhance innovation and create new consumer experiences in the cultural tourism sector [1][8]. Group 1: Application Scenarios - The three application scenarios launched include: 1. "Cultural Tourism Ding" which provides AI smart badges for tourism and guide teams, creating new income opportunities for guides while enhancing the overall visitor experience through intelligent services [3][10]. 2. "Tap and Go x Cultural Tourism" which utilizes multi-port intelligent agents to support tourists with all-channel ticket verification and services such as consultation, reservation, and navigation, thereby improving the operational capabilities of scenic spots and service providers [3][10]. 3. The AI travel assistant "Xiao Qi" which integrates the capabilities of Tongyi Qianwen and the Boguang model to develop a one-stop smart service product for scenic areas, promoting deep application and value realization in the cultural tourism field [5][12]. Group 2: Future Collaboration and Development - Shaanxi Cultural Investment Group and Alibaba will continue to deepen their collaboration in the "cultural tourism + artificial intelligence" ecosystem, focusing on top-level design and leveraging their respective resource advantages across industry, technology, and business models [7][14]. - The partnership aims to explore further integration points for empowering the fusion of cultural tourism and technology, enhancing data flow in the cultural tourism industry, and strengthening the research and application of "cultural tourism + AI" technologies [7][14]. - They plan to pilot initiatives in areas such as "AI + marketing," "AI + short videos," and "AI + operational management," creating replicable and scalable practices to jointly develop new consumer scenarios, business models, and products in the cultural tourism sector [7][14].