【聚焦】广药集团擘画“十五五”品牌新蓝图 以品牌强企，向世界一流进发

Core Viewpoint - The Guangzhou Pharmaceutical Group held a brand strategy conference to outline its "15th Five-Year" brand development plan, emphasizing the importance of brand building as a core strategy for survival and growth [2][3][17]. Group 1: Brand Strategy and Management - The conference featured a keynote speech by the Chairman, Li Xiaojun, highlighting that brand construction has become essential for survival and development [3][18]. - The "15th Five-Year" brand strategy management plan was officially released, focusing on a framework of "1+6," where "1" represents a comprehensive brand strategy and "6" signifies six key strategic initiatives [5][20]. - The six strategic initiatives include creating a clear brand matrix, developing a multi-dimensional brand communication system, establishing a recognized brand culture, implementing effective brand governance, building a supportive organizational structure, and cultivating a global professional brand team [5][20]. Group 2: Strategic Alliances and Ecosystem Building - The establishment of the Brand Strategy Committee aims to gather top experts to form a consulting think tank for long-term brand development [6][21]. - The group signed strategic cooperation agreements with 16 national-level platforms and leading media to create a collaborative ecosystem for brand communication [6][21]. - A "National Advertising Research Institute Brand Demonstration Construction (Guangzhou) Practice Base" was inaugurated to promote deep integration of industry, academia, and research in brand development [8][23]. Group 3: Recognition and Future Directions - The conference recognized outstanding brand development cases for 2025, showcasing innovative practices from both traditional and new brands under the Guangzhou Pharmaceutical Group [10][25]. - An interactive salon discussed the future of the brand, exploring themes of heritage and innovation, with insights from various experts [12][27]. - The conference concluded with a partner meeting focused on translating strategic blueprints into actionable cooperation, emphasizing transparency and long-term collaboration [15][29].